BRAND TURNAROUND & FIXER SPECIALIST

Executive advisor and brand strategist engaged when businesses face critical inflection points.

Deon specialises in high-stakes brand transformations, brought in to stabilise operations, restructure brand strategy, and reignite market relevance. His work delivers measurable impact: aligning culture, restoring consumer confidence, and positioning brands for renewed growth in volatile markets.

Core Qualities That Drive Brand Recovery & Renewal

Operational Clarity

Cuts through complexity to identify bottlenecks, inefficiencies, and misalignment across teams, workflows, and systems. Brings structure and focus to leadership and operational delivery—essential to restoring profitability and reducing internal drag.

Brand Repositioning Expertise

Re-engineers the brand’s foundational narrative—its purpose, promise, and positioning—to align with current market dynamics, consumer expectations, and long-term growth goals. Unlocks new relevance while preserving core equity.

Cultural Reset Capability

Diagnoses internal cultural fractures and implements systems, leadership frameworks, and rituals to rebuild trust, clarify roles, and unify cross-functional teams under a shared vision. Essential for sustainable, people-powered change.

Consumer Relevance Strategy

Uses deep market insight and intuitive foresight to develop creative and product strategies that reengage lapsed consumers, attract new audiences, and spark emotional reconnection. This is where cultural pulse meets commercial traction.

Decisive Strategic Leadership

Operates with pace, precision, and clarity in high-pressure environments. Makes bold decisions backed by insight and experience—ensuring strategic action replaces analysis paralysis.

Creative–Commercial Balance

Bridges the creative vision with bottom-line outcomes. Guides brand storytelling, design, and product thinking through a business-first lens—ensuring that every creative decision is grounded in commercial return.

Stakeholder Confidence Builder

Restores belief and alignment across leadership teams, boardrooms, investors, and external partners. Deon provides the strategic narrative and operational roadmap that earns buy-in and gets everyone moving in the same direction.

Change Management Expertise

Leads teams and organisations through challenging transitions with empathy, structure, and strategic communication. Keeps momentum alive through uncertainty, fatigue, and resistance.

Global Brand Insight

Applies decades of cross-market experience to adapt brand and business strategies to different cultural contexts, consumer behaviours, and economic climates—essential for brands operating or expanding internationally.

Growth Under Constraint

Drives transformation within real-world limits—budget, time, people. Known for building lean, agile strategies that don’t require reinvention of the wheel, but extract maximum value from existing resources while unlocking scalable future growth.

The Brand Reset Protocol

Strategic Intervention for Brands at a Crossroads.

A signature methodology designed for founders, CEOs, boards, and brand leaders navigating decline, disruption, or dramatic change. The Brand Reset Protocol™ delivers end-to-end turnaround strategy—reviving internal alignment, restoring consumer relevance, and rebuilding brand equity with precision.

Positioning

When performance slips, culture fragments, or brand equity erodes, it’s not a marketing problem—it’s a leadership one. The Brand Reset Protocol™ is Deon’s executive-level solution for brands in need of critical recalibration. Purpose-built to stabilise, restructure, and reenergise your business, this isn’t surface-level consulting. It’s brand triage with measurable outcomes.

Three-Tier Model

TIER ONE — Brand Triage

A rapid response advisory sprint.

Includes:

  • Brand & business diagnostic (culture, customer, product, ops)

  • Strategic prioritisation & executive action roadmap

  • Stakeholder workshops

  • Leadership alignment & immediate execution plan

Outcomes:

Restore internal focus, define what’s broken, and map the most critical 90-day moves.

TIER TWO — Brand Reset

A deep-dive brand repositioning engagement

Includes:

  • Full-stack brand repositioning (vision, voice, strategy, architecture)

  • Customer relevance framework (insight, segmentation, product direction)

  • Organisational restructuring advisory (roles, systems, leadership)

  • Internal comms and culture refresh plan

Outcomes:

Reignite market presence, repair internal dysfunction, and unlock mid-term growth potential.

TIER THREE — Brand Resurrection

A full-scale transformation and relaunch.

Includes:

  • Business model review & go-forward commercial strategy

  • Creative leadership (brand ID, product direction, campaign thinking)

  • Internal culture overhaul (people, values, systems)

  • Consumer reconnection roadmap (PR, social, digital, partnerships)

Outcomes:

Future-proofed brand identity, re-energised consumer base, investor/stakeholder confidence, and a roadmap to sustainable growth.

Executive Brand Coaching

One-on-one advisory with Deon St.Mōr (for Founders, CMOs, CEOs)

Monthly sessions to guide, challenge and sharpen leaders navigating complexity, uncertainty or scale.